Marketing Strategies for Pharmaceuticals

A pharmaceutical sales executive based in California, Chris Manfuso is the national director of sales at Enovachem Pharmaceuticals and its sister company, Nubratori RX. Chris Manfuso leads business development strategy and digital strategic marketing partnerships to expand and reach new goals in the pharmaceutical industry.

Pharmaceutical marketing has undergone significant shifts in recent years in part due to regulatory changes but also due to significant shifts in consumer bases. A strong social media presence has become an important part of the marketing strategy for pharmaceutical companies. Since physicians are increasingly using social media to market their practices, they are also easily reached by social media marketing initiatives.

Physicians are also constantly pressured to adopt new technologies and update their ways of treating patients and doing business. That gives pharmaceutical representatives many new ways of interacting with their audience. Reaching physicians through any of the myriad video conferencing options are an ever-more applicable tactic. Moreover, physicians are joining online communities, presenting an excellent way to market to them directly.